RESUME
Work Experience
TasteHaus Social Media Manager
(April 2020 - Present)
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Re-launched Tik Tok, Instagram, and Pinterest social strategy through content creation, influencer marketing, and brand communications
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Increased follower growth count over 400% on social media accounts within 90 days
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Developed monthly reports of social KPIs and leveraged learnings to inform content strategy
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Launched online store and exceeded the eCommerce industry conversion rate goal by over 30 percent by focusing on grid-style formates and one-click purchase.
Social Media and Content Intern
(Jan 2020 - April 2020)
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Developed brand strategy and cohesive assets to support the launch of the website and social media platforms
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Engaged in brainstorming sessions for influencer marketing campaigns
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Researched industry trends and collaborated with cross-functional teams to present ideas to the marketing team
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Planned and scheduled Instagram and TikTok content
AT&T Client Solutions Executive
(March 2020 - Nov 2020)
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Managed the entire sales cycle from prospecting potential clients to closing new deals
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Consulted C-suite executive clients on software/products to optimize their business and provide ROI
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Produced over $300,000 in total revenue over the duration of signed contracts in 7 months
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Negotiated contracts and kept records of sales and data through the Salesforce CRM platform
Skills
Microsoft Office
Tableau
Adobe Photoshop
Persona Development
Hootsuite Social Marketing Certified
Google AdWords Certified
Languages
English
Spanish
French
Chinese
Basic HTML
Relevant
Experience
Acadium Digital Marketing Accelerator
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Acadium has helped over 40,000 students train for careers in digital marketing through content, work experience, and ultimately the accelerator program
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Selected in the top 5% of applicants to receive competitive 1:1 digital marketing coaching
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Develop processes to effectively create strategic digital marketing campaigns, conversion-focused marketing funnels, and managing paid media campaigns
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Complete various assignments and exercises on modern marketing technologies like MailChimp, Slack, and Stukent.
Spotify Creative Brief
Spring 2019
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Worked with a Spotify marketing officer in order to formulate a creative brief presentation for their new family plan
Undergraduate Marketing Research Study
Fall 2018
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Worked with a team of fellow students under the supervision of a professor
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Surveyed over 1,000 students and gathered information over their opinion of studying abroad with the University of Oklahoma
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Created a 30 question survey on Qualtrics and then measured the data collected on SPSS
Local Social Media Marketing Campaign
Fall 2018
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Worked with a local family restaurant, Sussy’s, in order to form a social media marketing campaign in order to increase brand presence in the area and revenue by 15%
X Culture Participant
Fall 2018
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Partnered with an international team of college students (US, Singapore, Oman)
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Advised a transnational software company, Welever, in forming a social media marketing strategy and implementation plan for a new target market
Education
Univeristy of Oklahoma
2015 - 2019
Price College of Business
Bachelor of Business Administration
Major: International Business and Marketing